The new Sony Bravia ambient advert

Fallon’s latest ad for Sony Bravia features an enormous zoetrope in Venaria, a town near Turin in northern Italy. The zoetrope has been causing a stir online for the last couple of months, with Sony posting films of it in action on YouTube while the ad was being created. The zoetrope presents a series of still images of the footballer Kaká, which when rotated (at speeds up to 50km per hour) and viewed through small slits on the outside of the zoetrope, give the illusion of being animated. posted by Gemma
http://www.creativereview.co.uk/crblog/the-sony-bravia-zoetrope/